To avoid spamming your recipients there are three fundamentals to understand.

There are different specific rules regarding SPAM compliance around the world, however the primary rules that generally form the basis of most countries laws are as follows.

Please review the specific SPAM compliance regulations for your country before sending marketing messages. If you need assistance or are unsure, our team will be happy to help.

1. Permission

The recipient must be clearly aware that he or she may receive commercial messages in the future. Opt-ins can be gained by:

• Filling in a form
• Ticking a box on a website
• Asking over the phone
• Asking face-to-face
• Texting to a number
• Certain existing business relationships

If an organisation has a strong relationship with the owner of the number, such as a club member or service subscriber, then consent to receiving messages may be implied.

2. Identification

By law you must always identify yourself by company name within the message, as it will come from a number the recipient most likely will not recognise.

Recipients may not remember when or how they subscribed to your service. By reminding them as part of the text, you will reduce the risk of damaging your brand.

3. Functional Opt-out

As part of responsible messaging, you must also provide an opt-out mechanism. This mechanism should be displayed within the message and can take the following forms.

• Reply STOP to the message.
• Text STOP to a dedicated virtual number.
• Click a link in the message

The simplest method is to reply STOP. This gives the user the most direct path to opting out. Customers often ask why we make it easy, the answer is simple. Why would you pay to keep sending somebody messages they don't want?

Global Regulatory Bodies

Country	Body	SMS Spam Information
Australia	ACMA	https://www.acma.gov.au/avoid-sending-spam
Singapore	IMDA	https://sso.agc.gov.sg/Act/SCA2007 https://www.dnc.gov.sg/index.html https://www.imda.gov.sg/business
Canada	ISED	https://ised-isde.canada.ca/site/canada-anti-spam-legislation/en
USA	FCC/FTC	https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business https://www.fcc.gov/sites/default/files/tcpa-rules.pdf
UK	ICO	https://ico.org.uk/for-the-public/online/spam-emails/
Philippines	NTC	https://ntc.gov.ph/ https://itu.int/ITU-D/treg/Legislation/Philippines/Philip_act.htm